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That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age.

For most small businesses, a Web site is rapidly becoming a basic requirement of a marketing plan. A site can help you reach one or more of the following goals:

· Help customers find you in the offline world – your office, your storefront, your phone number.

· Help persuade customers that you have the right service or product for them

· Help sell products online, even across different marketplaces, to retail customers or other businesses.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

It doesn't matter if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.

And yet it's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Your website is an important part of your business. Make sure you treat it as such.
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